Blackwell Jewellers Ltd is owned and operated by James Marsh. We run a cash-for-gold service — both online via jewellersbuygold.co.uk and in store — buying gold, silver, platinum and jewellery from members of the public.
We are the data controller for the personal information you provide to us. That means we decide how and why your data is used, and we are responsible for keeping it safe.
If you have any questions about how we use your personal data, please get in touch using the details above.
Depending on how you interact with us, we may collect the following types of personal information:
Information you give us when requesting a Gold Pack or making an enquiry:
Information collected during a transaction (where a sale takes place):
Information collected in store:
Information collected automatically on our website:
We collect personal data in the following ways:
Under UK GDPR, we must have a lawful basis for collecting and using your personal data. We rely on the following:
Here is a plain-English summary of what we do with your information:
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Send you a free Gold Pack | Name, address | Contract performance |
| Carry out your valuation | Items submitted, correspondence | Contract performance |
| Pay you for your items | Bank details, transaction record | Contract performance |
| Comply with second-hand goods record-keeping obligations | Name, address, transaction details | Legal obligation |
| Anti-money laundering checks | Name, address, ID (where applicable) | Legal obligation |
| Keep HMRC-compliant financial records | Transaction details | Legal obligation |
| Fraud prevention and security | Transaction data, CCTV | Legitimate interests |
| Respond to your enquiries | Name, email, phone | Contract performance / Legitimate interests |
| Send service-related communications | Name, email, phone | Contract performance |
We only share your data where necessary, and always with appropriate safeguards in place.
Royal Mail
When we send you a Gold Pack or return items to you, we use Royal Mail Special Delivery. We provide your name and address solely for the purpose of that delivery.
Payment processors / banking services
When we make a payment to you by bank transfer, your bank details will be processed via our banking services. We do not store your full bank details beyond what is required to complete the payment.
Legal and regulatory bodies
We may be required to share information with local authorities, the police, HMRC, or other regulatory bodies where we are legally obliged to do so — for example, in connection with our second-hand dealer licensing or an AML investigation.
We only keep your data for as long as is necessary. Our standard retention periods are:
| Type of Data | Retention Period | Reason |
|---|---|---|
| Transaction records (completed sales) | 6 years | HMRC and legal record-keeping requirements |
| Bank details | Deleted once payment is confirmed | No further need once transaction is complete |
| Customer enquiries where no sale took place | 12 months | To handle any follow-up queries |
| CCTV footage | 30 days | Standard security practice; overwritten automatically |
| AML identity verification records | 5 years from end of business relationship | Legal obligation under Money Laundering Regulations |
Once the relevant retention period has passed, your data is securely deleted or anonymised.
We take the security of your personal data seriously. The measures we have in place include:
No system is 100% secure, but we do everything reasonably practical to protect your information.
Under UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:
You can ask us for a copy of the personal data we hold about you (a Subject Access Request). We will respond within one calendar month.
If any information we hold about you is incorrect or out of date, you can ask us to correct it.
You can ask us to delete your personal data. This right is not absolute where legal obligations apply, but we will act on all valid requests.
You can ask us to limit how we use your data — for example, if you contest its accuracy while we verify it.
Where we process your data by automated means on the basis of consent or a contract, you can request a copy in a machine-readable format.
You have the right to object to processing based on our legitimate interests. If you do, we will stop unless we can demonstrate compelling grounds.
Where we rely on your consent, you can withdraw it at any time. This will not affect the lawfulness of prior processing.
Our website uses cookies. For full details of what cookies we use, why we use them, and how to manage your preferences, please read our Cookie Policy below.
We may update this Privacy Policy from time to time — for example, if the law changes or if we change how we operate. When we do, we will update the "Last updated" date at the top of this page. We encourage you to check back periodically.
If we make any significant changes that affect your rights, we will let you know.
If you are not happy with how we have handled your personal data, we would always encourage you to contact us first so we can try to resolve the issue.
However, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Website: ico.org.uk |
Helpline: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Cookies are small text files that are placed on your device (computer, tablet or mobile) when you visit a website. They are widely used to make websites work properly, improve performance, and provide information to website owners.
Cookies are not harmful — they cannot run programmes or deliver viruses to your device. They simply store a small amount of information that helps a website recognise your device and remember certain things about your visit.
We use cookies on jewellersbuygold.co.uk to:
The table below lists the specific cookies we use on this website.
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| _ga | Google Analytics — assigns a unique ID to track unique visitors and generate usage statistics | Analytics | 2 years |
| _gid | Google Analytics — stores and updates a unique value for each page visited | Analytics | 24 hours |
| _fbp | Facebook Pixel — used by Facebook to deliver advertising, measure ad performance and build retargeting audiences | Marketing | 3 months |
| PHPSESSID | Session cookie — keeps your session active while you navigate the site and submit forms | Strictly Necessary | Session (deleted when browser closes) |
| cookieconsent | Stores your cookie consent preferences so we do not ask you again on every visit | Preference | 1 year |
You can control and manage cookies in several ways. Please note that removing or blocking cookies may affect your experience on our website and other websites.
Through our cookie banner
When you first visit our website, a cookie banner will appear asking for your consent to non-essential cookies. You can accept all, decline all, or manage your preferences individually. To change your preferences at any time, scroll to the bottom of any page and click "Cookie Settings".
Through your browser settings
You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
Some cookies on our site are set by third-party services. We do not control these cookies — they are governed by the privacy policies of the relevant third parties.
Google LLC
Google Analytics and Google Ads cookies are set by Google. For more information: policies.google.com/technologies/cookies
Meta Platforms, Inc. (Facebook)
The Facebook Pixel cookie is set by Meta. For more information: facebook.com/policies/cookies
If you wish to opt out of interest-based advertising from these providers, you can do so through:
Under the Privacy and Electronic Communications Regulations (PECR), we are required to obtain your consent before placing non-essential cookies on your device — i.e. analytics, marketing and preference cookies.
When you visit our website for the first time, you will see a cookie consent banner. You are free to:
Withdrawing your consent
You can withdraw or change your cookie preferences at any time by clicking "Cookie Settings" in the footer of our website, or by clearing your cookies via your browser settings. Please note that withdrawing consent will not delete cookies that were already set during a previous visit — you may need to clear these manually through your browser.
If you have any questions about our use of cookies or this Cookie Policy, please get in touch:
You also have the right to complain to the ICO if you believe we have not handled your data or cookie preferences correctly.
Website: ico.org.uk | Helpline: 0303 123 1113
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